Alucida’s Directors are:

Brian Rumbold


Brian is the Managing Director and a Principal Consultant. His work includes business strategy, facilitation, project design, information and content management, and electronic publishing.

Over the years Brian has worked with clients in areas as diverse as:

  • Direction setting and strategy workshops—facilitating leadership and management teams in evaluating current activity, identifying goals and developing strategies.
  • Annual planning workshops—facilitating managements teams in setting annual priorities and turning those priorities into action plans.
  • Compliance documentation—facilitating aligning documentation to legislative requirements; planning and implementing change programs; designing and deploying intranets.

Before establishing Alucida in 1993 Brian was a Director and General Manager of a successful start-up software business. He has ten years experience in senior management in the computer services industry and 10 years experience in business-to-business marketing of industrial products.

Margaret Rumbold

BA Dip Ed Syd MA Macq

Margaret is a Director and Consultant—she founded Alucida in 1993. Her work focuses on writing and workplace training.

Before founding the business she worked as a teacher of secondary school English and History. She has a Masters degree in children’s literature.

About us

Alucida is a business management consultancy based in North Sydney, Australia.

The company was founded in 1993 and, as WorkWords, developed an enviable reputation for clear and insightful thinking. We helped many businesses to operate more efficiently and get the most from their printed and online documentation..

Alucida works in a wide variety of industries, offering specialised knowledge and software to help improve and grow your business.